VFACTS: September 2018 new vehicle sales

A rough month for Mazda, while Mitsubishi motored up the charts.

New vehicle sales dropped 5.5 percent on the same month in 2017, with a total of 94,711 registrations recorded. Queensland, Tasmania, Western Australia and Victoria all saw increases on last year, while the rest of the nation was down, led by a 4.4 per cent dive in New South Wales.

September follows two months of slow sales, leaving the  market 0.9 per cent behind year-to-date, with 881,005 registrations.

Passenger cars continued to slide, recording a 20.1 per cent drop on last year’s sales, while light commercial vehicle sales also dropped 2.3 per cent on September 2017. SUVs defied the slump, continuing their strong year with a month 6.2 per cent stronger than the equivalent last year.

Only micro cars and people movers grew in the passenger segment, while medium and large SUV sales actually fell. Although those segments were down, a strong month for small SUVs – 13,263 sales, up 25.7 per cent – covered those losses.

Brands

Toyota maintained its dominance atop the sales charts, recording 17,386 sales for September. That’s nine cars more than it managed in the same month last year, or a 0.1 per cent bump. Little wins, right? Its market share was 18.4 per cent, remarkable in such a crowded place.

Hyundai leapfrogged Mazda this month, storming into second place with 8110 sales – down 20 sales, or 0.2 per cent, on last year. Its share was 8.6 per cent. Also jumping Mazda was Mitsubishi, with 7622 sales. That’s up 557 cars or 7.9 per cent on last year, with an 8.0 per cent market share.

As for Mazda itself? It endured a tough September, with 7070 sales representing a 3258 sale, 31.5 per cent cut on 2017. Nissan rounded out the top five, with a strong 5176 sales, up 1165 cars and 29.1 per cent on last year.

Ford came in sixth with 5084 registrations, down 1761 cars and 25.7 per cent, followed by Kia (5003, up 7.3 per cent), Subaru (4758, up 2.5 per cent), Volkswagen (4694, down 4.2 per cent) and Holden (4651, down 32.4 per cent).

That leaves Honda (4528, up 3.1 per cent) just outside the top 10, followed by Mercedes-Benz (3624), Isuzu Ute (2189), BMW (1859), Suzuki (1792), Audi (1583), Renault (896), Land Rover (753), Volvo Car (682) and Lexus (605).

Skoda fans will be distraught to know the brand has slipped from the top 20, with 520 sales.

Alfa Romeo continued its growth, with 17 more sales representing 17.9 per cent growth on last year. The brand is now 26.8 per cent up on 2017 year-to-date. Jaguar also defied the slump afflicting its luxury rivals, recording 276 sales for 65.3 per cent growth in September.

Both are coming off a low base, but you’ve gotta start somewhere. We said it last month, but Volvo is also flying on the XC40’s back, with 682 sales and 116.5 per cent growth last month.

Infiniti slumped after a strong August, with its 51 sales down 26.1 per cent on 2017, while Land Rover continued its rough run. The off-road brand dropped 344 sales on 2017, for a 31.4 per cent loss.

Jeep also battled, although we’d suggest stock of the new Cherokee arriving in dealers should rectify that pretty quickly.

BMW fell 2.5 per cent short of its 2017 September marker, while Audi saw an 11.6 per cent drop. Both brands have a wave of much-needed new product on the way, so stay tuned to see what impact it has.

Models

The Toyota HiLux maintained its stranglehold atop the sales charts, with 4338 registrations for a 13.5 per cent jump on 2017.

Ford’s Ranger was down 25.2 per cent down – a facelift is just starting to arrive in dealerships – but still held second place with 3228 sales, followed by the ever-popular Toyota Corolla (2917, down 4.5 per cent).

Hyundai took fourth with the i30 (2508, up 9.0 per cent), while the Mitsubishi ASX (2138, up 40 per cent) rounded out the top five.

It was followed by the Nissan X-Trail (1908, up 43.1 per cent), Mitsubishi Triton (1857, up 8.0 per cent), Mazda 3 (1842, down 33.6 per cent), Nissan Navara (1713, up 45.6 per cent) and Toyota RAV4 (1611, up 11.6 per cent).

Just outside the top 10 was the Kia Cerato (1574, down 0.9 per cent), leading the Toyota Prado (1518, up 41.9 per cent), Mazda CX-5 (1506, down 21.2 per cent), Hyundai Kona (1503), and Subaru Forester (1470, up 41.2 per cent).

Segment leaders

SEGMENT First Second Third
Micro Kia Picanto, 664 Mitsubishi Mirage, 223 Fiat 500/Abarth, 55
Light <$25k Hyundai Accent, 1288 Toyota Yaris, 832 Suzuki Swift, 794
Small <$40k Toyota Corolla, 2917 Hyundai i30, 2508 Mazda 3, 1842
Small >$40k Audi A3, 364 Mercedes A-Class, 328 BMW 1 Series, 224
Medium <$60k Toyota Camry, 1145 Mazda 6, 213 Volkswagen Passat, 174
Medium >$60k Mercedes-Benz CLA, 363 Mercedes C-Class, 356 BMW 3 Series, 296
Large <$70k Holden Commodore, 672 Kia Stinger, 130 Skoda Superb, 63
Large >$70k Mercedes E-Class, 190 BMW 5 Series, 75 Jaguar XF, 65
Upper Large Chrysler 300, 36 Mercedes S-Class, 22 Porsche Panamera, 11
People Movers Kia Carnival, 591 Honda Odyssey, 140 Toyota Tarago, 80
Sports <$200k Ford Mustang 422 BMW 2 Series, 101 MB C-Class coupe/cab, 82
Sports >$200k Porsche 911, 57 Bentley, 36 Aston Martin, 21
Small SUV <$40k Mitsubishi ASX, 2138 Hyundai Kona, 1513 Honda HR-V, 1247
Small SUV >$40k Mercedes-Benz GLA, 392 BMW X1, 220 Audi Q3, 203
Medium SUV <60k Nissan X-Trail, 1908 Toyota RAV4, 1611 Mazda CX-5, 1506
Medium SUV >$60k Mercedes-Benz GLC, 742 BMW X3/4, 515 Audi Q5, 425
Large SUV <$70k Toyota Prado, 1518 Toyota Kluger, 1042 Subaru Outback, 936
Large SUV >$70k Mercedes-Benz GLE, 234 BMW X5/6, 230 Lexus RX, 147
Upper Large Toyota LandCruiser, 929 Nissan Patrol, 88
Upper Large >$100k Mercedes-Benz GLS, 45 Lexus LX, 24 Range Rover, 13
Vans <2.5t Volkswagen Caddy, 148 Renault Kangoo, 92 Citroen Berlingo, 54
Vans 2.5-3.5t Toyota HiAce, 581 Hyundai iLoad, 334 Volkswagen Transporter, 199
4×2 utes Toyota HiLux, 1000 Isuzu D-Max, 391 Ford Ranger, 358
4×4 utes Toyota HiLux, 3338 Ford Ranger, 2870 Mitsubishi Triton, 1674

Miscellaneous

Top 5 vehicle segments by sales were medium SUV (16,602), small car (15,589), 4×4 utes (14,104), small SUV (13,263) and large SUV (10,415)

Sales by type were business (40,678), private (38,172), rental (9199) and government (3156). Fuel type sales were led by petrol (59,354), followed by diesel (29,557) and hybrid/electric (1161).

Our top five countries of origin were: Japan (29,010), Thailand (24,152), South Korea (14,446), Germany (7244) and the USA (3181).