VFACTS: May 2018 new vehicle sales

Ford, Holden and Nissan struggle; Kia on the march; HiLux stays #1

New-vehicle sales fell 2.1 per cent in May over the same month in 2017, to 100,754 units. However, the market remains on track to eclipse last year’s all-time annual record, with 475,222 sales counted over the first five months.

SUV sales grew by 8.4 per cent in May, yielding 42,973 buyers or 42.7 per cent market share. Passenger car sales fell a statistically significant 15.6 per cent, reducing their market share to 32.5 per cent*.

Light commercial vehicles managed market share of 20.9 per cent in the lead-up to the end of the financial year. But as has become common, three of the top-ten overall sellers were pickups/utes, including the Toyota HiLux and Ford Ranger in positions 1-2.

*This data does not include Heavy Commercials, hence the different market share numbers to the text 


Brands

Perennial market leader Toyota fell 1.5 per cent to 19,571 units, but bumped its market share from 19.3 to 19.4 per cent. It shared the podium with Mazda (9403, down 5 per cent) and Hyundai (8807, up 6 per cent).

Next were Mitsubishi (6916, up 6.1 per cent), Ford (5738, down a steep 24.7 per cent ahead of the launch of updated Mustang and Escape models), Kia in sixth spot (5500 units, up 9.9 per cent) and Volkswagen (5430, up 6.9 per cent).

This means Holden finished eighth (5129, down 25.8 per cent despite the Commodore cracking 1000 sales) and Nissan ninth (4334, down 14.7 per cent). Honda was tenth on 4142 sales (up 8.4 per cent), squeezing out Subaru on 4019 and Mercedes-Benz on 3701.

To show you how condensed Australia’s 65-brand market is, the top 10 brands accounted for 74.4 per cent of all sales. The fact that Kia and VW outsold Holden — which sold only 423 Astras and 428 Equinoxes — and Nissan, is also a pretty significant statistic.

Rounding out the top 20 were Isuzu Ute (2470, up 3.9 per cent), BMW (2101, up 1 per cent), Audi (1851, down 3.3 per cent), Suzuki (1432, down 11.9 per cent), Renault (1000, down 8.3 per cent), Land Rover (850, up 20.7 per cent), Lexus (812, up 5.9 per cent) and Jeep (728, up 3.9 per cent, a welcome uptick for the brand).

Smaller-scale companies that performed well included Alfa Romeo (108, up 36 per cent), LDV (506, up 191 per cent), fellow Shanghai Auto subsidiary MG (209, up a massive 242.6 per cent), Great Wall (80, up 81.8 per cent), Peugeot (230, up 46.5 per cent), Skoda (590, up 34.1 per cent) and Volvo Car (567, up 41 per cent).

Brands that went backwards in May included Fiat (222, down 11.2 per cent), Haval (47, down 35.6 per cent), Maserati (50, down 21.9 per cent) and Porsche (260, down 39.5 per cent).


Models

Top of the pops were the regular pair of the Toyota HiLux (4385) and Ford Ranger (3674). Also populating the top 10 were the Toyota Corolla, Hyundai i30, Mazda 3, Mazda CX-5, Toyota RAV4, Mitsubishi ASX, Mitsubishi Triton and Volkswagen Golf.

Three utes, four small cars and three small/medium SUVs.

Positions 11-20 were the Kia Cerato, Hyundai Tucson, Holden Colorado, Toyota Prado, Isuzu D-Max, Nissan X-Trail, Toyota Camry, Honda CR-V, Mitsubishi Outlander and Toyota Kluger.

Remarkably, if you combine Toyota LandCruiser 70- and 200 Series models in both body styles, it finished with 2396 sales, between the Mazda 3 and CX-5. Staggering numbers considering the retail pricing… 

Segment First Second Third
Micro Cars Kia Picanto – 450 Holden Spark – 123 Mitsubishi Mirage – 76
Light Cars Hyundai Accent – 1251 Mazda 2 – 868 Toyota Yaris – 861
Small Cars < $40k Toyota Corolla – 3120 Hyundai i30 – 2779 Mazda 3 – 2586
Small Cars > $40k Audi A3 – 291 MB A-Class – 216 BMW 1 Series – 163
Medium Cars < $60k Toyota Camry – 1451 Mazda 6 – 297 Skoda Octavia – 196
Medium Cars > $60k MB C-Class – 550 MB CLA – 266 BMW 3 Series – 196
Large Cars < $70k Commodore – 1040 (885 ZB) Kia Stinger – 215 Skoda Superb – 132
Large Cars > $70k MB E-Class – 130 BMW 5 Series – 60 Audi A6 – 33
Upper Large Cars MB S-Class – 22 Chrysler 300 – 22 BMW 6 Series GT – 15
People Movers Kia Carnival – 630 Honda Odyssey – 162 VW Multivan – 112
Sports Cars < $80k Ford Mustang – 267 BMW 2 Series – 140 Toyota 86 – 75
Sports Cars < $200k MB C-Class – 195 MB E-Class – 70 BMW 4 Series – 69
Sports Cars > $200k Porsche 911 – 38 Mercedes-AMG GT – 20 Ferrari range – 17
Small SUVs < $40k Mitsubishi ASX – 2029 Mazda CX-3 – 1274 Subaru XV – 1223
Small SUVs > $40k MB GLA – 385 Audi Q3 – 304 BMW X1 – 265
Medium SUVs < $60k Mazda CX-5 – 2382 Toyota RAV4 – 2063 Hyundai Tucson – 1839
Medium SUVs > $60k MB GLC – 559 BMW X3 – 522 Lexus NX – 383
Large SUVs < $70k Toyota Prado – 1712 Toyota Kluger – 1271 Subaru Outback – 903
Large SUVs > $70k BMW X5 – 299 Range Rover Sport – 242 Audi Q7 – 188
Upper Large SUVs < $100k Toyota LandCruiser 1368 Nissan Patrol – 127
Upper Large SUVs > $100k MB GLS – 112 Lexus LX – 55 Range Rover – 18
Small Vans VW Caddy – 262 Renault Kangoo – 85 Citroen Berlingo – 19
Medium Vans Toyota HiAce – 669 Hyundai iLoad – 522 VW Transporter – 228
Large Vans MB Sprinter – 367 Renault Master – 128 Fiat Ducato – 102
4×2 Utes Toyota HiLux – 1200 Ford Ranger – 498 Isuzu D-Max – 452
4×4 Utes Toyota HiLux – 3185 Ford Ranger – 3176 Mitsubishi Triton – 1783


Miscellaneous

  • Sales by State/Territory: NSW 32,523, Vic 28,104, Qld 21,143, WA 8484, SA 6087, Tas 1657, ACT 1568 and NT 1188.
  • Top segments by percentage market share: Medium SUV 17.9, Small Car 16.9, 4×4 Ute 14.9, Small SUV 12.0 and Large SUV 11.0.
  • Sales by type: Private 45,197, Business 41,625, Rental 6370 and Government 3649.
  • Sales by fuel: Petrol 62,519, diesel 36,758, hybrid 1374 and EV 103, excluding Tesla which does not supply figures and, based on Mr Musk’s recent Twitter comments, has some issues with the press.
  • Top source countries: Japan 30,616, Thailand 25,506, Korea 15,766, Germany 9305 and USA 3868.
  • Isuzu MU-X 796, Mitsubishi Pajero Sport 475, Ford Everest 422, Toyota Fortuner 367 and Holden Trailblazer 203

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