VFACTS: April 2018 new vehicle sales

Winners, losers, and a full breakdown of industry sales results

Australia’s new vehicle market cooled off in April after a record first-quarter to the calendar year, with the industry’s VFACTS figures reporting 82,930 cars and trucks sold, down 0.2 per cent over the same month last year.

One-third of the way into the sales year, the market tally sits at 374,468 units, up 3.3 per cent over 2017’s all-time record figure. So, this year is still set to be the biggest ever for sales/demo registrations.

April sales always taper off, because March is consistently a massive month, with Japanese brands clearing stock before the end of their financial year, and others wanting to report strong Q1 results. There are also fewer selling days, as a rule of thumb.

As has become the norm, SUVs were the dominant vehicle type, taking 43.6 per cent market share, ahead of passenger vehicles (basically any car that’s not a SUV) on 33.2 per cent, and light commercial vehicles (utes, vans and small buses) 19.4 per cent.

Much of the small market contraction came from NSW, which was down 5.5 per cent and is the nation’s biggest market. By contrast, fellow major populations Victoria and Queensland managed small growth.


Brands

Toyota remains top of the pops, managing 16,647 sales (up 3.5 per cent, bucking the trend). This tally is more than the next two brands combined, Mazda (7723, down 10.5 per cent) and Hyundai (7132, up 4.2 per cent).

Next was Mitsubishi on 5508 (up 0.7 per cent), Ford (4822, down 16.9 per cent), Holden (4576, down 21.2 per cent), Kia (4502, up 9.3 per cent), Subaru (4017, up 4.2 per cent), Volkswagen (3918, up 1.3 per cent) and Mercedes-Benz (3256, even).

MB’s big month pushed Nissan (3028, down 9.6 per cent) outside the top 10. Ditto Honda on 3017, which nevertheless was up 6.7 per cent. Rounding out the top 15 were BMW (1823, up 1.2 per cent), Isuzu Ute (1713, up 2.9 per cent) and Audi (1495, up 7.5 per cent).

Some smaller-volume companies that grew in a statistically significant way included, in alphabetical order:

Alfa Romeo (112, up 30.2 per cent), Fiat Professional (108, up 31.7 per cent), Land Rover (733, up 32.8 per cent), LDV (458, up 177.6 per cent!), Lexus (830, up 20.5 per cent), MG (180, up 227.3 per cent), Mini (298, up 9.6 per cent), Peugeot (153, up 14.2 per cent) and Volvo Car (510, up 93.9 per cent!).

Some smaller-volume companies that shrank in a statistically significant way included, in alphabetical order:

Fiat passenger (96, down 40.4 per cent), Jaguar (169, down 15.1 per cent), Porsche (310, down 16.4 per cent), and Suzuki (1085, down 8.9 per cent).

Brands you guys are always interested in, but which were neither up or down hugely, included Jeep (640, down 5.5 per cent), Renault (700, up 3.4 per cent), and Skoda (400, up 7 per cent).


Models

The top-ten most popular vehicles were the Toyota HiLux, Toyota Corolla, Ford Ranger, Mazda 3, Hyundai i30, Hyundai Tucson, Mazda CX-5, Mitsubishi ASX, Toyota Prado and Holden Colorado. Three small cars, four SUVs and three utes.

The top-three vehicles per segment, mostly as defined by VFACTS (within which there are some clear issues, but you have to start somewhere) were:

Segment Gold Silver Bronze
Micro car Kia Picanto – 384 Fiat 500 – 62 Holden Spark – 44
Light car under $25k Hyundai Accent – 1160 Mazda 2 – 791 Toyota Yaris – 665
Light car over $25k Mini Hatch – 175 Audi A1 – 99 Mini Clubman – 28
Small car under $40k Toyota Corolla – 2979 Mazda 3 – 2261 Hyundai i30 – 1903
Small car over $40k Audi A3 sedan/hatch – 318 Mercedes A-Class – 297 BMW 1 Series – 225
Mid-size car under $60k Toyota Camry – 1114 Ford Mondeo – 208 Mazda 6 – 180
Mid-size car over $60k Mercedes C-Class – 494 BMW 3 Series – 256 Mercedes CLA – 206
Large car under $70k Holden Commodore – 587* Kia Stinger – 184 Skoda Superb – 62
Large car over $70k Mercedes E-Class – 101 BMW 5 Series – 52 Audi A6 – 35
People movers Kia Carnival – 479 LDV G10 – 88 Honda Odyssey, Volkswagen Multivan – 81
Sports car under $150k Ford Mustang – 381 Mercedes C-Class – 137 BMW 2 Series – 124
Sports car over $150k Porsche  911 – 57 Ferrari range – 21 Mercedes-AMG GT – 17
Small SUV under $40k Mitsubishi ASX – 1706 Mazda CX-3 – 1172 Subaru XV – 1139
Small SUV over $40k Mercedes GLA – 297 BMW X1 – 218 Audi Q3 – 177
Mid-size SUV under $60k Hyundai Tucson – 1816 Mazda CX-5 – 1725 Toyota RAV4 – 1444
Mid-size SUV over $60k Mercedes GLC – 516 BMW X3/X4 – 494 Audi Q5 – 321
Large SUV under $70k Toyota Prado – 1699 Toyota Kluger – 1063 Subaru Outback – 862
Large SUV over $70k Mercedes GLE – 225 Lexus RX – 222 BMW X5/X6 – 221
X Large SUV under $100k Toyota LandCruiser – 1262 Nissan Patrol – 83
X Large SUV over $100k Mercedes GLS – 68 Lexus LX – 34 Range Rover – 25
Small vans Volkswagen Caddy – 186 Renault Kangoo – 51 Citroen Berlingo – 10
Medium vans Toyota HiAce – 509 Hyundai iLoad – 319 Renault Trafic – 138
Big vans Mercedes Sprinter – 179 Renault Master – 118 Fiat Ducato – 102
4×2 utes Toyota HiLux – 937 Ford Ranger – 449 Isuzu D-Max – 347
4×4 utes Toyota HiLux – 2659 Ford Ranger – 2347 Holden Colorado – 1300

* 473 Commodores were imported ZB


Miscellaneous

Top five segments: Mid-size SUV (17.5 per cent share), Small Cars (17.4), 4×4 utes (13.7), Small SUV (12.2), Large SUV (12.1)

Sales type: Private buyers (44.9 per cent share), business buyers (44.7), rental companies (6.6) and government agencies (3.8)

Sales by fuel type: Passenger cars (25,360 petrol, 1156 diesel, 977 hybrid). SUVs (25,567 petrol, diesel 10,412, hybrid 142). Commercials (petrol 1012, diesel 18,225)

Top five source countries: Japan (26,363), Thailand (19,964), Korea (12,925), Germany (6973), USA (3247)

Ute-based SUV sales race: Isuzu MU-X (557), Ford Everest (443), Mitsubishi Pajero Sport (332), Toyota Fortuner (318), Holden Trailblazer (233)


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