Holden has axed the Spark from its line-up, citing low segment volume as the reason for the micro car’s untimely demise.
The smallest car currently offered in the Holden line-up was introduced as a 2016 model, complete with the lofty goal of setting a “new benchmark” in the micro car class.
With a locally-developed suspension and steering setup, up-to-date technology like Apple CarPlay and Android Auto, it waded into battle loaded with the weapons to make an impact. The CarAdvice Melbourne office is full of Spark fans surprised by the news.
Mark Flintoft, product communications boss for Holden, confirmed the micro car was actually killed in February, as the brand swings its focus to the entry-level Astra.
“We’ve stopped offering that car,” Flintoft told CarAdvice. When asked why, he simply said “look at the volume in that segment”.
Unfortunately for Holden, the Kia Picanto has the shrinking Micro Car class locked down. Just 67 people bought a Spark last month, compared to a whopping 484 little Kias.
As a result, the Korean brand owns 72.6 per cent of the market, compared to just 10 per cent for Holden.
Rather than continuing to push the Spark, Holden has instead shifted focus to the entry-level Astra hatch. Where the range-topping Spark LT CVT cost $18,990 before on-road costs, you can ‘officially’ get into the Astra for $21,490 plus ORCs.
We’ve seen Astras priced well south of $20k drive-away though, making the Spark value equation even more questionable. Although the littlest Holden is charming, the Astra is a bigger, more capable, better-featured package for most buyers.
Were you a Holden Spark fan? And thanks to Byron for the tip!
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