Could this name be used on an electric crossover, sub-Escape SUV or something more exciting?
The Ford Adrenaline trademark has been registered in Canada, potentially telling us the name of one of the company’s upcoming crossovers.
First spotted by AutoGuide, the company has registered the Adrenaline trademark with the Canadian Intellectual Property Office for use on “motor vehicles, namely, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges”.
We don’t know which car the name will be applied to, but we know about a few vehicles which are progressing through the development pipeline.
The first one that springs to mind is the Mustang-inspired electric crossover. Due to go on sale in 2020, the vehicle was initially referred to as the Mach 1.
After a furious internet backlash from Mustang fans, Jim Farley, Ford’s head of global markets, hinted the venerated Mach 1 name had been kiboshed.
Another strong contender is the “baby Bronco”, a small crossover borrowing styling from the upcoming Ranger-based SUV, but sharing the underpinnings of the latest Focus and next-generation Escape/Kuga.
Given Ford of Canada is following in the footsteps of its larger US cousin in gradually eliminating all traditional passenger cars, except the Mustang, from its lineup, we know the Adrenaline won’t be a new sedan, wagon, hatch, coupe or convertible model.
Conceivably, though, the company could use the Adrenaline name for an upcoming trim line or performance variant.
What do you think Ford will use the Adrenaline name for? Let us know, politely, in the comments section below.
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