FCA Group joins an ever-growing list of non-attendees
If you’re keeping track of the brands headed for the 2018 Paris motor show, you’ll know Volkswagen, Ford, Opel and Nissan are all unlikely to make an appearance. Now, according to reports from France, we can add Fiat, Alfa Romeo and Jeep to that list.
According to a report in Auto Plus, the group won’t be attending motor shows in future, unless there’s a large, relevant launch accompanying it. The report suggests the move is part of a new five-year plan, set to be announced by Sergio Marchionne overnight.
All hope isn’t lost if you’re a Fiat Chrysler fan, though, with Ferrari and Maserati likely to appear. Whether the brands that aren’t coming will have some sort of presence remains to be seen – Volkswagen is planning to still be around Paris during the show, even if its cars aren’t going to be on the convention centre floor.
“The Volkswagen brand continually reassesses the relevance of its participation in international car shows. This assessment is mainly based on scenarios and launch campaigns for new products,” Volkswagen France said earlier this year.
After studying its communication actions for 2018, the brand concluded that it would not participate in the Paris motor show with its own stand, opting instead for one-off events related to products.
However, even in the absence of stand, the Volkswagen brand is assessing being present in Paris for the show through different communication actions in the city (vehicle test) as part of the global device.”
The move to not attend raises questions about the timing of the T-Cross baby SUV launch, which is expected to debut in Europe later this year, having not actually been revealed in production form yet.
MORE: Alfa Romeo news, reviews, comparisons and videos
MORE: Fiat news, reviews, comparisons and videos
MORE: Jeep news, reviews, comparisons and videos