Aston Martin observing “extraordinary swing” towards feminine consumers

Aston Martin is looking at a sturdy gross sales press between feminine customers, especially when it comes to the Chinese market.

“What we can say with truth, is we are now observing extra ladies as the outright owners and principal motorists of the motor vehicle,” Simon Sproule, Aston Martin vice president, explained to media at the DB11 Volante and Vantage start in Melbourne yesterday.

“In specified marketplaces we’re seeing quite an incredible swing towards woman consumers.”

“In China, [the] DB11 V12 coupe – really do not neglect, the taxation composition in China quite substantially does not favour V12 engines, it favours V8s, so the V8 is likely to be the quantity seller,” he continued.

“On the V12 coupe in China very last calendar year, total 12 months, 50 – five zero – per cent of income have been ladies. We’ve never noticed that for our brand in any current market.”

Aston Martin is not the only manufacturer to see solid gross sales among the woman potential buyers. Ferrari Australasia has a fairly large proportion of female purchasers centered on world trends but, wherever the British marque is pushing a 50/50 split, the Prancing Horse is hardly 10/90.

A lot more: Aston Martin news, reviews, comparisons and videos