Alpine A110: Half of initial Oz allocation sold

And they’ll be arriving with owners over the next month or so.

Alpine has sold 32 of the 60 initial A110 ‘Premiere Edition’ cars it’s been assigned for 2018, and has five pre-orders for its 2019 allocation of Pure and Legende models.

Speaking with media at Motorclassica in Melbourne, Andrew Moore, Alpine Australia managing director, confirmed the figures

“We have 60 of this Premiere Edition coming, and then they haven’t guaranteed me, but they’ve said we’ll get you around 90 to 100 units next year of the Pure and Legende throughout the year,” he said, standing in front a right-hand drive A110 Premiere Edition.

The entire run of Premiere Edition cars will be specced like the vehicle pictured atop this story, while the Pure and Legende offer more variation.

Only one dealer – Brighton Renault – will get the A110 to start with, but Renault will be showing the car at events around the country. Confirmed buyers will have the option of flying to Melbourne (on Alpine’s dollar) and collecting the car in person before driving it home, if they so desire.

Servicing won’t be limited to Brighton Renault, though, with plans to create “authorised service outlets” in every state. A second dealership will be added at some point, likely in Sydney, but the brand’s low volumes render a huge network unnecessary.

With 6000 back-orders for the A110 in Europe, the fact we’re getting the car at all is testament to how much local buyers love performance cars. Moore also admitted to lobbying hard, and leaning on an Australian connection within the high-ups at Dieppe.

“We’re pretty lucky that we’re actually able to bring the vehicle in,” Moore explained.

“There’s plenty of countries that aren’t getting it, so we were pretty lucky that the lobbying was done, and that the guy that actually runs the sales arm… has had a history in Australia,” he went on.

“We probably got a little bit of a leg up to get the vehicles in.”

Although we don’t have much of a history with Alpine, Australia has a long-standing love affair with Renault Sport product, something that also helped get our business case across the line.

While we’re talking about Alpine’s heritage, Moore was quick to highlight the small (but passionate) fan base the French brand owns Down Under.

“There’s very few motoring enthusiasts I’ve come across that don’t have an awareness of Alpine, so the brand heritage is critical there,” Moore said, although he admitted the brand lacks a strong Australian following beyond that market – something that could make shifting cars tricky.