The Hyundai Lafesta sedan has been given its debut at the 2018 Beijing motor show.
The Lafesta is said to be the first production vehicle to embody the company’s latest design language, dubbed “sensuous sportiness”, which debuted with the Le Fil Rouge concept earlier this year.
Although we don’t yet have pictures of the car’s rear, the Lafesta does have a front-end mildly inspired by the Le Fil Rouge as its cascading grille blends into the headlight units.
“China is evolving quickly and so are Chinese people’s attitudes. They are more self-confident, positive and creative. The Lafesta will help us reflect this shifting trend,” Simon Loasby, head of design for Hyundai China, said in a prepared statement.
“It’s a clear demonstration of how our newly announced design vision, ‘sensuous sportiness’ comes to life in Hyundai vehicles.”
The new sedan measures 4660mm long, 1790mm wide, 1425mm tall, and rides on a 2700mm wheelbase. This places it closer to the Elantra (4570mm) than the much larger Sonata (4855mm) for overall length.
It should be noted both the Elantra and Lafesta share the same wheelbase, and are within 10mm as far as width goes.
The new Lafesta will be pitched as Hyundai’s sporty entry in the crowded Chinese small car market. Indeed, Hyundai itself already sells several vehicles in that space, including the current Elantra (rebadged as the Lingdong), the previous-generation Elantra (sold as the Langdong), and the fourth-generation Elantra (known as the Elantra Yuedong).
According to Hyundai, the Lafesta will be targeted at those in the generation born between 1985 and 1995 who want a sportier drive. The Lafesta will be available with 1.4- and 1.6-litre turbo engines, and a seven-speed dual-clutch transmission.
A flat-bottomed steering wheel, dual exhaust outlets, large screens, and driver assistance systems will also be offered.
The Lafesta is said to be a China-exclusive model, and will go on sale later this year.
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